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2014 Chevrolet Impala

GM launched the new 2014 Chevrolet Impala to Canadian media yesterday and before you start yawning I'm here to tell you I like this car and I wasn't alone.

This is the 10th generation, it first appeared in 1958 and has been aimed at fleet business until now.

GM hopes to turn the current 70% fleet sales into 70% retail.

The new styling, yes I know, a word seldom used to describe an Impala is what surprised me.
It looks good and that's  important if it hopes to take sales from the Taurus SE and Charger SE which GM sees as the competition.

We drove the 3.6L V6 305hp, no stranger to GM vehicles and it worked well.
2 4cyl engines are on the way.

Prices $28,445 -$39,645(without freight)

The Canadian large car market is small, 9,976 retail and 29,412 including fleet but this new Impala should shake things up.
Video coming.
 

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